Video Conversion Tracking

Measure, Manage and Optimize your Videos

Prove the value of your eCommerce video with Invodo Video Conversion Tracking. Measure impact of your videos to quantify conversion, sales and ROI. Then optimize performance by A/B Video Testing to determine the optimal production and presentation style, length, merchandising, or any other parameter. Invodo’s Video Conversion Tracking tools do the heavy lifting for you.

Conversion Tracking

Enable reporting on the relationship between video views and conversion with Conversion Tracking. Understand the behavioral difference between video viewers and non-viewers.



A/B Video Testing

Optimize video impact on conversion with A/B Video Testing. Maximize conversion lift and ROI with concrete data and customizable, statistically significant tests on any video parameter you choose to vary, such as:

  • Length of video
  • Preview images
  • Presenter
  • Video style – test any style of video that can be created
  • Player customizations

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